London-based multidisciplinary creative and social content director with a design background, passionate about crafting meaningful and witty work. I have a deep affinity for human-centric design, and love projects that tap into strong conceptual insights, data, and new technologies.

I found my way into creativity early on, growing up around my family’s business pioneering functional materials and innovation, where I first dipped my toes into branding, product development, customer experience, and content long before I even knew those were job titles. That hands-on, entrepreneurial experience shaped my approach to creativity as curious, relentlessly practical, and grounded in real-world execution.

With 10+ years of experience in advertising, e-commerce, and social media marketing, working on global integrated campaigns, branding, social, and digital projects for major global brands, I now lead a team of social experts and direct content @ Leo Burnett London.

As much as I wholeheartedly enjoy doing all that, I like escaping the online bloat by visiting galleries, painting canvases, longboard dancing, or doing hand-poke tatts. You can find some of that 👉 @lusietta