London-based multidisciplinary creative and social content director with a design background, passionate about crafting meaningful and witty work. I have a deep affinity for human-centric design, and love projects that utilise strong conceptual insights, data, and new technologies.

With 10+ years of experience in advertising, e-commerce and social media marketing, and a focus on global integrated campaigns, branding, and digital projects, I’ve learned to navigate complexity, find clarity, and build work that connect. The briefs that make teams nervous? That’s usually where the best stuff starts.

Currently leading a team of social experts @Leo Burnett UK and directing content across McDonald’s UK, Škoda UK, Morrisons, Kellogg's, PayPal, and TUI.

As much as I wholeheartedly enjoy doing all that, I like escaping the online bloat by visiting galleries, painting canvases, longboard dancing, or doing hand-poke tatts. You can find some of that 👉 @lusietta