London-based multidisciplinary creative and social content director with a design background, passionate about crafting meaningful and witty work. I have a deep affinity for human-centric design, and love projects that are build on strong cultural insights, data, and new technologies.

With 12+ years of experience in creative advertising, e-commerce, and social media marketing, I’ve worked on global integrated campaigns, branding, social, and digital projects for major global brands. Now, I lead teams of social experts, direct all stages of content from ideation to production, and head Content & Design department @WeAreSocial London.

As much as I wholeheartedly enjoy doing all that, I like escaping the online bloat by visiting galleries, painting canvases, longboard dancing, or doing hand-poke tatts. You can find some of that here 👉 @lusietta