London-based multidisciplinary creative, social content director and senior cross-functional leader with a design background, passionate about crafting meaningful and witty work, and proving that lo-fi doesn't mean low craft.

I have a deep affinity for human-centric design, and love projects that build on strong cultural insights, data, and new technologies. With 12+ years of experience in creative advertising, e-commerce, and social media marketing, I’ve worked on global integrated campaigns, branding, social and digital projects for major global brands.

I now lead teams of social experts, direct all stages of content from ideation to production, and head a Content & Design department @WeAreSocial London.

As much as I wholeheartedly enjoy doing all that, I like escaping the online bloat by visiting galleries, painting canvases, longboard dancing, or doing hand-poke tatts. You can find some of that here 👉 @lusietta