ROLE: CREATIVE / DESIGN / AR ARTIST / RETOUCH
DREST
is world’s first luxury fashion styling (VR fashion) game and brain child of former editor-in-chief of Harper’s Bazaar UK Lucy Yeomans. Players are invited to create virtual editorials and interactive photoshoot & moodboard challenges, cast talent of hyper-realistic CGI avatars, style them with hot-off-runway looks from brands like Off White, Chloe, Loewe, Gucci (to name a few), create hairstyles curated by Sam McKnight and make-up beauty looks by Mary Greenwell.
WORK:
I was with them in their start-up and product development stage, as a member of the in-house creative team, responsible for production of vast amount of integral game and in-app assets (that are still being used today), marketing content creation, brand partnership campaigns, and always-on social media content. I joined DREST during its early start-up phase, contributing in shaping its creative identity as a fashion-tech gaming app blending luxury fashion, storytelling and interactivity. I was part of a small in-house creative team creating everything from in-game visuals to AR-led social campaigns — blurring the line between the digital and physical fashion experience.
I produced vast amount of in-app visuals, UI assets and campaign content. Delivered partnership campaigns for luxury brands including Gucci, Breitling and Messika. Highlight includes proactively ideating and creating social-first bespoke Instagram AR filters bridging the in-app and real-world experience.
GAME ASSETS
Post-production, detailed photo manipulation and retouching of crucial in-app assets
INSTAGRAM AR FILTERS
Proactive ideation and creation of AR Beauty Filters, using Spark Studio Beta, bringing in-app make-up looks curated by Mary Greenwell, into real life immersive experience.
SOCIAL CONTENT
SUPER MODEL AVATAR LAUNCH
Featuring five supermodels Natalia Vodianova, Precious Lee, Irina Shayk, Imaan Hammam and Candice Huffine as hyper-realistic avatars, the ‘Supers’ became part of the games’ range of talent users were able to cast.
For the launch, I created intro’s for each girl, shared on their personal social media channels.
