ROLE: CREATIVE + CONTENT + ART DIRECTION / CONTENT CREATION + PRODUCTION
REAL OR CAKE?
As a sweet nod to Škoda’s iconic TV advert, turning a whole car into cake, with a modern twist for today’s social scroll and the internet's “Real or Cake” craze, this fun content series has been a while in the baking...
We rolled it out with a cheeky AI powered teaser, then we thought: Why fake it when we can actually bake it? So we did. No illusions, no filters—just flour, fondant, and a lot of fun resulting in over 513k views 🍰.
WORK:
I headed the ideation, production, and even got down with filming and editing the teaser. After posting, I spotted Škoda global social account has been loving and resharing our reel on stories, so we initiated and invited them to collaborative posts, ultimately placing all videos on the global feed and serving them to a much wider audience. We then surpassed 513k views.
DELIVERABLES:
4 social videos - teaser, two parts of ‘Real or Cake?’ and BTS showing the delicious “baking of”. This project was an absolute treat to make (literally).
