ROLE: CREATIVE + ART + DESIGN DIRECTION / CONTENT DIRECTION & PRODUCTION
TUI PACKED DIFFERENTLY
TUI's brand mascot Happy and his new mates highlight all reasons to love TUI holidays – from luxury perks to family fun – making each trip unforgettable.
We produced 10 paid social films with content spanning Meta and TikTok showcasing Happy Bag as the “ultimate travel influencer” chatting to fellow pieces of luggage about their getaways, from comparing luxury perks to the children’s activities on offer.
WORK:
I ideated the concepts and scripts with my creative writer, Lisa, and set art and design direction of the campaign. On set, I directed the shoot and led the social crew on site, and in-between directing and producing, I stepped in as hand model while also capturing B-roll and organic content.
All the puppeteering required voice over recording, that ultimately brought out all the quirky personalities of Happy, Barry, Kitty, Carrie and Cassey. I then also oversaw the project through post-production and delivery, including working on the motion design elements myself.
Finally, being in sync (and influenced) with my own work on this ‘Packaged Differently’ campaign, I ended up going on my own TUI package holiday by the time campaign went live 🤩.
DELIVERABLES:
10 social films filmed over 4 days on location at TUI's Sensatori Coral Sea resort in Sharm El Sheikh, Egypt, alongside the main AV shoot + proactive organic content
TIKTOK
META
META STATICS
BEHIND THE SCENES
